How to Sell via Social Media for the Holiday Season

Have you ever wondered how to sell MORE via social media for the holiday season?

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We hear you. It can be tough! Between all the holiday parties, family gatherings, and the general hustle and bustle of December, it can be hard to find time to get your posts up on social media. And if you're not posting regularly enough, or if you're not paying attention to analytics, it's easy to fall behind.

But don't worry—we've got your back! Here are some tips for selling via social media for the holiday season:

1) Plan ahead

We recommend planning ahead through scheduled social media posts. This allows you to be organised and it means you are off your phone and still enjoying the holidays! Loomly is a great app if you haven’t tried one yet. This also means you are consistent with the quality of content instead of rushing at the last minute!

2) Start early in the day (especially on weekends)

I know not everyone is a morning person, but starting early allows you to make the most of it! You are able to engage with all your target audiences and have a more in depth understanding of what people want and need.  

3) Be consistent with posting times and days so that people know when they can expect new content from you

I know we have all heard it before but consistency is key. It’s a cliche but it creates a good rhythm and habit. Knowing your analytics of key posting times for maximum engagement is pretty good stats if you ask me.

4) Clear copy

Having clear communication creates efficient content. Making sure your copy is clear, friendly, and easy-to-read is crucial. This goes for both writing and vizual (like what I did there…?) posts. Having clear social media posts will be more engaging as it's attention grabbing. The same goes for captions and texts, make sure there's plenty of space between lines!

5) Make sure that your call-to-action (CTA) is clear 

Again, being clear is crucial. Your audience needs to know what their action is after reading a post and why. Having a CTA generates more engagement with your target audience and then they have a positive association with your page!

We hope you try out these tips to sell more during the holidays! And remember, it’s not just about the sales; it’s also about making your customers feel good!

Happy holidays!

Liv Wilson

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