Does anyone else love the New Year as much as I do? It's the perfect time to maximise fresh and new opportunities. I know it's the end of the year and the last thing you probably want to be thinking about is the start of 2023- and you totally deserve a break! The beginning of the year is important for a business to get the ball rolling, so once you have had that well deserved break let’s start thinking about how to have strong and focused marketing for the start of 2023!
If you want to grow in 2023, you need to start with a plan.
It is important to have specific things that you want your marketing to accomplish that align with those goals.
For example, Vizual’s marketing strategy ensures client experiences are prioritised as this is one of our core values.
You also need to be willing to make changes as needed.
Don't get too attached or set in stone about any one aspect of your marketing efforts; by being flexible and open-minded about trying new things, you'll be able to adapt quickly when something isn't working out as planned or when something better comes along. It’s all about learning what works best for you and your business.
Don’t be afraid of failure!
As long as mistakes aren't made intentionally (or repeatedly), they can often be turned into learning experiences that help us improve our work going forward. Feedback from customers is also an important part of this process: while there will always be some people who don't like change, most people appreciate honesty and transparency when it comes to getting feedback on their service.
Finally, small changes can make a big difference, especially in your marketing efforts.
Smaller changes are easier to implement, more sustainable and flexible, and they're also easier to test.
Vizual specialises in end to end marketing (E2E) so let us know if you need some expertise to start your year off right!
Liv Wilson